What is Butterbear — Official 10" Plush?

Butterbear — Official 10" Plush is a mascot plush (Plush) by Butterbear (Coffee Beans by Dao), part of the Butterbear line, the 10-inch version. It was released Oct 29, 2025. The maker's age recommendation is 3+.

What should Butterbear — Official 10" Plush cost?

Retail price is $32. Typical prices run $42 to $85. Our current market estimate is $55. Our Don't-Pay-Over ceiling is $60 — above that you are paying resale premium, not value. These are guidance from live listings and our read of the resale market, not guarantees.

Is Butterbear — Official 10" Plush hard to find?

We rate it hard to find: Sells out often — check stock before a trip. We do not have live stock data for it yet, so check the retailer links below. Demand on WantPop is rising, scoring 45 out of 100 this week.

RisingHard to Find

Sells out often — check stock before a trip.

Plush / Mascot Plush

Butterbear — Official 10" Plush

Name: Butterbear — Official 10" Plush
Brand: Butterbear (Coffee Beans by Dao)

by Butterbear (Coffee Beans by Dao) · Butterbear · Released Oct 29, 2025 · Ages 3+

The official plush of Butterbear (Nong Noey), the dancing mascot of Bangkok's Coffee Beans by Dao café. Butter-yellow fur, chef hat, permanently delighted.

Pop45/100

+10 points this week

Why it's popping: The dance clips took over every kid's feed; official drops sell out in minutes and knockoffs flooded in to fill the gap.

Retail

$32

Typical

$42–$85

Market est.

$55

Don't pay over

$60

How we estimate this ▾

Retail is the manufacturer's price. The typical range and Don't-Pay-Over number come from the retail price, live marketplace listings where we track them, and our read of the resale market — they're guidance, not guarantees.

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Where to buy

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Also carried at

Target🏬↗Walmart🏬↗

We don't have live prices from these retailers yet — tap through to see today's price and stock on their site.

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Resale marketexpect markups — check authenticity first

eBayResale

from $43.90

In stock· checked 6h ago

↗

MercariResale

from $55

Check availability· checked Aug 24, 2026 — availability may have changed

↗

AmazonResale

from $59.99

Check availability· checked Aug 25, 2026 — availability may have changed

↗

Real or fake?

Official plush comes from Butterbear / Coffee Beans by Dao channels with a tagged hangtag. Marketplace 'butter bear' plushes are overwhelmingly unlicensed copies with different face proportions.

#butterbear #bear #plush #tiktok #viral #mascot #yellow

Straight answers

Built from our catalog and demand data, updated with the daily refresh.

What is Butterbear — Official 10" Plush?: Butterbear — Official 10" Plush is a mascot plush (Plush) by Butterbear (Coffee Beans by Dao), part of the Butterbear line, the 10-inch version. It was released Oct 29, 2025. The maker's age recommendation is 3+.
What should Butterbear — Official 10" Plush cost?: Retail price is $32. Typical prices run $42 to $85. Our current market estimate is $55. Our Don't-Pay-Over ceiling is $60 — above that you are paying resale premium, not value. These are guidance from live listings and our read of the resale market, not guarantees.
Is Butterbear — Official 10" Plush hard to find?: We rate it hard to find: Sells out often — check stock before a trip. We do not have live stock data for it yet, so check the retailer links below. Demand on WantPop is rising, scoring 45 out of 100 this week.